Tech Phrases I Love To Hate (and Hate to Love)

I’ve always been interested in how we use language. Why do we choose certain words over others? Why do we speak one way, but write our emails in a completely different way?

In particular, I’ve always been fascinated with dialects and colloquialisms, and our beloved tech industry, a veritable cornucopia of eye-rolling and groan-worthy jargon, does not disappoint.

Here’s a list of some of my favorite tech industry phrases. It’s a few of those short rhyming phrases (or almost rhyming) that we use a lot, but it’s not a list of every tech marketing word I could think of. Frankly, I don’t think I have enough cycles to synergize such a digitally transformative list anyway 🙂

If you have a good one you’d like to share, please feel free to leave it in the comments below. And much appreciation to some friends on Twitter for giving me some of these beauties.



  1. Lift and Shift
  2. Rip and Replace
  3. Speeds and Feeds
  4. Scale Up and Scale Out
  5. Plug and Play
  6. Set and Forget
  7. Branch in a Box
  8. Rack and Stack
  9. Build Versus Buy
  10. Patch and Pray
  11. Restore and Recover
  12. Land and Expand
  13. Rack and Roll




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